Branding & Identity Discovery Questionnaire

Welcome to the discovery phase of your brand identity development.

Please take some time to complete the following questions. If you do not have all the answers, that’s OK – just fill out what you can. Some questions may not be pertinent to your business, in which case feel free to ignore. Please note, as this is the initial discovery phase, things may change over the course of our branding process, so don’t feel as though everything you put down is written in stone.

Branding & Identity Discovery Questionnaire

Brand Foundations

Fundamental Nature of your Business

Personality of your Company
Positioning and Marketing for your Company
Visual Elements